Addon Team

Addon Creatives are communications strategists, designers, and independent thinkers with high professional standards. We share diverse, complementary backgrounds and combined experiences to create a seamless delivery of any communications project.

Talent, versatility and experience are only some of our greatest assets.

Odette Hidalgo – Creative Director
Odette graphs technology trends quickly and has won numerous awards for design in both print and digital media.

As Creative Director, Odette has guided hundreds of projects from initial concept to final delivery. Odette ensures that each project is treated with care and is delivered on budget and on time. She also acts as client liaison, clarifying the goals of the project before work begins, and keeping the client informed once work is underway. Clients appreciate Odette’s ability to simplify industry terms, allowing them to make informed choices.

We are a solid group of independent communications professionals that work very well at delivering excellence.

Derek von Essen – Art Direction, Design, Print Production
Derek von Essen is a BC-based graphic artist working in design, photography, painting, and assemblage. Derek has been a full-time designer since 1995. His technical expertise and publishing experience guarantee that Addon’s print projects are of the highest calibre. Derek’s work has been profiled on CBC television and has won several awards, including the Alcuin Society Awards for Excellence in Book Design.

Leah Commons – Design, Print Production
Leah has been a graphic designer for 15 years, with a concentration in print design. Her portfolio includes logos and branding, marketing collateral, newsletters, annual reports, and website design. She especially enjoys illustration and infographics—the art of bringing complicated information to life using visual images. In addition to the process of design itself, Leah greatly values the professional relationships she builds through her work, and the power of design to help others make a difference in their communities.

We’re pretty friendly too.

Steven Willett – Writer and Editor
With a law degree and a B.A. in Economics & History, Steve can deliver high-quality writing in whatever style is needed. Steve initially honed his ability to write clearly and concisely as a legal writer, summarizing court decisions for print and online publication. For Addon clients, he excels in writing copy which merges SEO strategy and client messaging with the appropriate degree of wit and flair. In his spare time, Steve is an amateur screenwriter.

Pete Gray – Web Developer, Adwords + SEO Strategist
Pete has over 25 years of experience in writing clean, dependable, search-optimized code for websites. His digital expertise and his flair for making technical concepts accessible to clients, helps achieve a higher standard in website design. Pete has also been increasingly focused on online marketing strategy, whether to monetize content with AdSense or to reach online markets with AdWords. His consulting firm, Media Circus, provides clients with best practices to follow users from impression to click to landing page to purchase (or other desired outcome). Pete’s fascination and deep experience with analyzing results and refining strategies translates into great success for clients.